15 seconds is all you’ve got with a YouTube ad. You need to captivate and engage the audience immediately, tell a story, arouse their interest, make them want to find out more. After 15 years as the region’s busiest video production company, we have a massive library of footage from Hull and East Yorkshire. In this 15 second tourism ad for Hull, the images we choose need to be clear, strong, joyful and essentially Hull. This is our place and we’re attuned to the city’s identity – creative, different, surprising, honest, diverse, friendly – that’s the city we know and those are values we hope you’d apply to us too.