One day the sun will rise and all of the windows will let in light…
…this old town will know life again and as sure as the tide turns we will welcome you back – again, and again, and again.
The last year and a bit has been a time like no other and we were proud to work with Visit Hull to welcome Hullensians back to their historic city centre as restrictions ease.
It was a particularly rewarding project for Nova, given the other jobs we’ve been part of during the pandemic.
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This time last year, as lockdown measures were at their strictest, we helped boost the city’s morale with a message of hope in Visit Hull’s ‘Stronger Together’ film.
Then as Winter came and a second wave arrived, with Hull one of the hardest hit, we worked with Hull City Council on their campaign ‘Let’s save lives and be together again’ – galvanising unity in the city’s time of need.
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Now, at last, after one of the hardest winters in living memory, the city is ready to bounce back.
The making of
The team at Visit Hull had received funding from Historic England to promote the city’s Old Town and they wanted to produce something that not only supported business, but that also shared the love we all feel for an area that truly is the heart of our story-filled city.
So Matt got to work on a script “We’d got a great brief from Visit Hull and it’s such emotive material to work with; that for the first time in the city’s history all of those businesses and all of that activity had shut down, that years and years of commerce and hospitality stretching right back into medieval Hull had been paused, the shutters had come down and the doors had closed. But just like the spring, the dawn and the tide, we knew that one day they’d be back – the script needed to capture that feeling.”
And so, who to get for the voice over? There was only one person for the job on this one. The brilliant Andy Train had been the sound of hope on the ‘Stronger Together’ film we produced for Visit Hull during lockdown, so it was only right he should be the voice heralding the return of happy times.
Once the words were in place, it was a case of securing the footage. A mixture of our extensive back catalogue and some 6am starts for Callum to capture the empty streets of Hull at dawn culminated in the 1 minute 44 seconds you see in the final cut.
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Feedback
We love working on films that speak directly to the people of Hull and it’s always great working with Visit Hull, so we’re delighted they love the final product.
Meredith Trowsdale of Visit Hull said: “It was great to work with Nova Studios to produce the Old Town film. Once we had outlined our concept, the team quickly understood what we were trying to achieve and added their own professional experience to enhance our ideas.
“The end result is fantastic and we hope is demonstrates our commitment to raising the profile of Hull Old Town.”
And we’re glad the people of Hull love it too…
My hometown is better than your hometown ❤️ https://t.co/eN0spHVYqH
— Caitlin ?? (@_CaitlinMcGlone) April 22, 2021
Brilliant! Hull’s Old Town coming back – made me feel a bit weepy (in a good way). ? Definitely a video to share around the world! #LoveHull #OldTown ??? https://t.co/e1p5875EYl
— Paul Schofield (@hulltourguide) April 22, 2021
https://t.co/X5ztUKWYUm pic.twitter.com/8pDtvSPMM9
— Ben Cooper (@BenCooper1995) April 22, 2021
